Our main goal is to create something more than just clothes. We attempt to create clothes that somehow affect our mental health. That's why we call them Personas and not just products, cause we want U to connect with them. That's important for us.
The day U will choose to wear one of our Personas, will be transformed to a better, happier day. And if this happen we want to know, we really do.
Giving an update to our closet, a level up to our daily basics.